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hearX Group partners with Best Buy to launch a new experience for Best Buy customers with hearing loss
hearX Group partners with Best Buy to launch a new experience for Best Buy customers with hearing loss

Studies show that one in seven Americans suffer from mild to moderate hearing loss₁ while only a fraction actually wear hearing aids as treatment, or PSAPs to assist them with everyday listening situations. Best Buy, a top U.S. retailer chain, has offered PSAPs for years and has recently extended their range to include over-the-counter (OTC) hearing aids to assist customers who suffer from mild or moderate hearing loss with cost affordable solutions.

Best Buy further enhanced its service to this segment of customers, by offering them an in-store and online hearing assessment tool, powered by hearX Group, which is available via QR code in-store and on BestBuy.com.

hearX partnered with Best Buy to provide their customers a digits-in-noise test that assesses the customer’s particular level of hearing loss and advises them on the best hearing device suited to their specific needs. This clinically valid digits-in-noise hearing screening only takes 2 minutes and can be conducted in-store in over 300 Best Buy stores across North America; or from the comfort of the customer’s home if doing the online screening.

“Our expansion of the hearing collection and new store experience will let customers easily find a hearing loss solution from brands they trust,” - Frank Bedo, category officer at Best Buy.

hearX’s leading online hearing test solution allows for clinically valid hearing test outcomes regardless of the headphones or hardware used to conduct the test, allowing for truly impactful hearing screening in a variety of environments, including in your local Best Buy.

“We’re proud of our partnership with Best Buy and that they chose to work with hearX in order to allow for greater awareness around the importance of hearing health and the value of hearing aids.” - Seline van der Wat, hearX Group COO.

hearX’s award-winning Lexie Hearing aids (including the Lexie B1 Hearing Aids Powered by Bose) will be available for purchase in Best Buy stores across the USA, as well as online via www.bestbuy.com, from October 17, 2022.

1 Goman, A.M. & Lin, F.R., 2016. Prevalence of hearing loss by severity in the United States. American journal of public health. Available at: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5024365/ [Accessed September 20, 2022].
For more information on hearX Group,
please visit: https://www.hearxgroup.com

For more information on the online hearing test,
please visit: https://www.hearxgroup.com/heardigits